Instacart+ Membership (2025): Is It Worth It?
For frequent Instacart users, subscribing to Instacart+ is the smartest upgrade you can make. Formerly known as Instacart Express, this membership program offers $0 delivery fees, premium streaming perks like Peacock and NYT Cooking, and exclusive family-sharing features, all under one affordable plan.
Whether you are exploring the free trial, looking for partner credit card deals, or comparing costs vs. savings, this guide reveals everything you need to know about Instacart+ in 2025. While Instacart+ helps with delivery fees, you can find other ways to save with our guide on free delivery hacks or by finding the best promo codes available.
What Is Instacart+ and How It Works
Instacart+ is Instacart’s premium subscription service, designed to offer more value to frequent grocery and restaurant delivery users. It unlocks a variety of exclusive perks that go beyond just saving on delivery.
Instacart+ benefits include:
- $0 delivery fees on grocery orders of $10 or more.
- Free delivery on restaurant orders of $25+.
- Lower order minimums at retailers like Costco ($35+).
- Family account sharing adds up to 4 users.
- Free Peacock Premium subscription ($79.99/year value).
- NYT Cooking subscription included with annual plan ($50 value).
While you don’t need a subscription to use Instacart, Instacart+ enhances convenience, savings, and value, especially for households with recurring delivery needs.
Instacart+ Membership Cost in 2025
| Plan Type | Cost | Details |
|---|---|---|
| Monthly Plan | $9.99/month | Cancel anytime |
| Annual Plan | $99/year | Includes a NYT Cooking subscription |
| Free Trial | 14 days – 3 months | Based on user eligibility or promotions |
Note: Memberships auto-renew unless cancelled at least 24 hours before the next billing cycle.
Instacart+ Free Trial Offers in 2025
1. 14-Day Standard Trial
- Available to new users via the Instacart app or website.
- Can be activated without a credit card using a virtual card.
2. Up to 3 Months Free via Credit Card Partners
Some credit cards offer up to 3 months of free Instacart+, plus $10 monthly credits through December 31, 2027:
- Marriott Bonvoy
- Chase Southwest, IHG, World of Hyatt
- Delta SkyMiles, Disney, Aeroplan, British Airways, Aer Lingus
These card-specific offers make the Instacart+ trial more accessible and rewarding for eligible users.
Instacart+ Chase Free Trial: Are You Eligible?
You qualify for the 3-month free Instacart+ trial (with $10/month credits) if you:
- Are a primary cardholder of an eligible Chase co-branded credit card.
- Activate the offer at: instacart.com/p/chase-cobrands.
- Avoid using Apple Pay, Google Pay, or digital wallets; instead, use the physical card.
- Your billing address is in the U.S., and your card is active and in good standing.
Need to know:
- Only one offer is allowed per household.
- Already on a trial or paid plan? Your 3-month benefit starts after it ends.
- After the trial, Instacart+ auto-renews at $99 per year.
- Cancel within 5 days of renewal (and before using any perks) to receive a refund.
- $10 credits expire monthly. They don’t roll over.
How to Start an Instacart+ Trial Without a Credit Card
If you want to avoid being charged after the trial, use a virtual credit card service that blocks automatic billing:
- DoNotPay
- Privacy.com
- Revolut
These create temporary cards that expire automatically, allowing you to try Instacart+ risk-free.
Key Instacart+ Benefits in 2025
1. Free Grocery and Restaurant Delivery
- $0 delivery on grocery orders over $10.
- Costco delivery is free with a $35+ minimum.
- Restaurants: Free delivery on $25+ orders.
Note: Service fees, taxes, and tips still apply.
2. Family Sharing Made Easy
- Add up to 4 household members.
- Share carts, billing, and free delivery benefits.
- Manage orders and payment preferences in one account.
3. Premium Subscriptions Included
| Perk | Value | Available To |
|---|---|---|
| Peacock Premium | $79.99/year | All Instacart+ members |
| NYT Cooking | $50/year | Annual members only |
4. EBT-Compatible Retailers
You can use SNAP/EBT with Instacart+ at major retailers such as:
- Costco
- Safeway
- Smart & Final
- Bi-Rite Market
Instacart+ vs. Non-Membership: Feature Comparison
| Feature | Instacart+ Member | Non-Member |
|---|---|---|
| Grocery Delivery (>$10) | $0 | $3.99 – $9.99 |
| Costco Delivery (>$35) | $0 | ~$5.99 |
| Restaurant Delivery (>$25) | $0 | ~$3.99+ |
| Peacock Premium | Included | $4.99/month |
| NYT Cooking (Annual Plan) | Included | $4.17/month |
| Family Sharing | Up to 4 users | Not included |
| Free Trial Access | Up to 3 months via partner | Not available |
| EBT Store Access | Yes | Yes |
Estimated Annual Savings: Up to $750/year, based on weekly orders and perk usage.
Pros and Cons of Instacart+ Membership
| Pros | Cons |
|---|---|
| $0 delivery on grocery and restaurant orders | Service fees still apply |
| Free Peacock and NYT Cooking subscriptions | Membership auto-renews unless cancelled |
| Family sharing for up to 4 users | Minimum order thresholds still apply |
| Exclusive credit card perks and $10 monthly credits | Credit card required (unless using a virtual card) |
| EBT support at major retailers | Doesn’t offer faster delivery or early time slots |
How to Sign Up and Manage Your Instacart+ Membership
Sign Up Instructions
- Download the Instacart app or visit instacart.com.
- Go to ☰ > Your Instacart+ Membership
- Choose from a free trial, a monthly plan, or an annual plan.
- Add your payment method (use a virtual card if needed)
- Activate and start saving instantly.
Cancel Your Membership
- Open ☰ > Your Instacart+ Membership.
- Select Cancel Membership.
- Choose your reason and confirm your cancellation.
You’ll receive an email confirmation. Charges may apply up to 6 hours before renewal, so cancel early if needed.
Instacart+ Customer Support Options
- Phone Support: 1 (888) 246-7822
- Help Center: Instacart Help
- Manage Payments: Accepts PayPal, Klarna, and major cards.
FAQs: Instacart+
What is Instacart+?
Instacart+ is a premium subscription that offers $0 delivery, family sharing, and perks like Peacock Premium and NYT Cooking.
How much does Instacart+ cost?
It’s $9.99/month or $99/year. Eligible credit card holders may qualify for up to 3 months free with $10 monthly credits.
What benefits are included?
Free delivery on $10+ grocery orders, Free restaurant delivery on $25+ orders, Family sharing for up to 4 users, Free Peacock Premium, and NYT Cooking for annual members.
Can I cancel Instacart+ Membership anytime?
Yes, cancellation is easy via the Instacart website or app. Cancel before the next billing cycle to avoid charges.
How can I avoid getting charged after the trial?
Use a virtual credit card or cancel 24–48 hours before the trial ends. Auto-renewal fees may be applied 6 hours before the end date.
Can I use Instacart+ with EBT?
Yes. Instacart+ supports EBT at select stores, including Costco, Safeway, and Smart & Final.
Is Instacart+ worth it in 2025?
Yes, especially for households that use delivery more than twice per month. The membership pays for itself through waived fees and bundled content.
Is Instacart+ the Best Grocery Delivery Deal in 2025?
If you’re a regular delivery user, Instacart+ is one of the most cost-effective and feature-rich grocery subscriptions available in 2025. With waived delivery fees, streaming subscriptions, family sharing, and exclusive credit card perks, it’s a no-brainer for anyone who orders groceries online. Even if you’re a new customer taking advantage of the $20 off first order deal, signing up for the free trial can add even more savings.
Try it free today using a virtual card or eligible credit card and experience seamless, savings-packed delivery with zero risk. With grocery prices rising, saving on delivery and stacking benefits isn’t just smart, it’s essential.