Instacart’s $20 Off First Order Deal: How to Claim It in 2025
“I got my first week’s groceries for $5!”
What if your first grocery delivery didn’t cost $50, but just a few dollars? That’s what thousands are unlocking with Instacart’s $20 off first order deal in 2025. More than a promo, it’s a shortcut to affordable, hassle-free shopping from trusted stores like Costco and Sprouts. This offer may be limited.
In this guide, you’ll learn how to claim it, where to save the most, and how to avoid the hidden fees that quietly reduce your discount. Miss this and you might miss your best chance to try Instacart for nearly free. For other savings, see our guides on getting free delivery or what to do if a promo code isn’t working.
Why the $20 Instacart Coupon in 2025 Is a Big Deal
Let’s break it down.
- Promo Amount: $20 off Instacart first order
- Eligibility: New Instacart users only
- Where It Works: At participating stores like Costco, Sprouts Farmers Market, Safeway, and Kroger
- Expiration Date: Varies by region, typically updated monthly.
If you’re dealing with rising grocery costs in 2025, this Instacart promo code for new users is a strong way to save. It helps offset delivery fees, service charges, and even driver tips, letting you try grocery delivery without overspending. While this deal is for new users, you can find offers for existing users here.
Claim Your Instacart $20 Off First Order Promo Code
Step 1: Sign Up as a New Instacart User
Visit the official Instacart.com website or download the Instacart app. Sign up using an email address you haven’t used before.
Important: If your device or IP address was previously used for an order, the Instacart coupon code may not be applicable. Use incognito mode or a different browser if needed.
Step 2: Shop From Participating Instacart Stores
Your Instacart discount goes further at specific retailers. Here are strong options to maximize the promo:
| Retailer | Best Use Case | Bonus Tip |
|---|---|---|
| Costco | Bulk groceries, household items | No membership required via Instacart |
| Sprouts | Organic produce, meats, and fresh items | Stack savings with Sprouts app coupons |
| Kroger | Weekly essentials, general groceries | Use digital Kroger coupons for a double dip |
| Smart & Final | Party packs, large family groceries | Great for bulk or special occasions |
Instacart $20 off first order promo codes are most effective at stores with low base prices and lower service fees. Sprouts and Costco often deliver the highest effective discount.
Step 3: Apply the Promo Code at Checkout
On the checkout screen, look for a field labeled “Promo Code” or “Credits & Promotions.” Enter your code if one is provided, or Instacart may automatically apply the offer if you qualify.
New user codes are often emailed upon signup or appear during the first checkout if no previous orders exist on the account.
Instacart First Order Savings Calculator
Want to see how much you will save? Here’s a quick breakdown of a typical order using the Instacart $20 new user coupon:
| Item Type | Price |
|---|---|
| Groceries Subtotal | $40.00 |
| Delivery Fee | $3.99 |
| Service Fee | $2.99 |
| Recommended Tip | $5.00 |
| Total Before Promo | $51.98 |
| Promo Discount | -$20.00 |
| Final Estimated Cost | $31.98 |
Pro Tip: Reduce your cart to $25 or bundle items with a low service fee retailer, and your total could drop to under $10.
Why You Might Not Get the Full $20 (How to Fix It)
Many new users don’t receive the full discount because of hidden platform rules or user errors. Here’s what to watch for:
Common Issues:
- The promo works only for new accounts.
- Minimum order requirements vary by store.
- Service fees reduce the real value of your coupon.
- Previously used emails, IPs, or devices can disqualify you.
How to Maximize the $20 Off Promo:
- Use a fresh account on a new device or browser.
- Shop from stores with minimal fees, such as Sprouts.
- Avoid high demand time slots that increase delivery charges.
- Keep your order around $40 to $50 to absorb fees.
Why Instacart Offers a $20 First Order Deal
- Reduce hesitation: Helps new users try grocery delivery without worrying about fees or quality.
- Build loyalty: Encourages repeat use by delivering value on the first order.
- Stand out from competitors: Competes with Amazon Fresh and Walmart+ by offering instant savings.
- Promote retail partners: Introduces users to stores like Costco, Sprouts, and Kroger.
- No commitment required: Lets users test the platform with no subscription or long term obligation.
Customer Experiences with $20 Promo Code
“I ordered chicken, veggies, snacks, and almond milk, all for under $7 after the $20 deal.”
“Sprouts gave me free delivery and I saved $20. That’s better than going to the store.”
“I didn’t realize I didn’t need a Costco membership. I got paper towels, meat, and milk delivered the next morning.”
Reminder: This Instacart Coupon Is Not Always Available
Why You Should Act Now
The Instacart new user code in 2025 is:
- Limited to new customers.
- Available only in select ZIP codes.
- Updated frequently or replaced by seasonal offers.
- Often removed mid year, May to August, before fall deals begin.
If your account qualifies now, don’t delay. Many users report that the offer vanishes days after they discover it.
FAQs: $20 Off First Order
Do I need a unique referral link to get $20 off Instacart?
Not always. The $20 Instacart deal is often applied automatically to new accounts. Using a fresh browser or device can help ensure eligibility.
Can I use the Instacart coupon on non food items, such as alcohol?
Yes, in most states. Some items, such as tobacco or controlled substances, may be restricted.
Will this promo work with EBT or SNAP?
If your store accepts EBT or SNAP via Instacart, yes. However, some EBT covered items may not qualify for the discount unless paired with cash eligible items.
Do I need an Instacart+ membership to use this code?
No. The $20 promo is separate from Instacart+. You can try the free trial to waive additional delivery fees.
Can returning users ever get a similar deal?
Yes, sometimes a “Welcome Back” coupon of $10 to $15 appears in account promos or emails.
Bonus Tips to Maximize Your Instacart Promo Savings
- Use store apps, like Kroger or Sprouts, to find stackable in store discounts.
- Choose next day delivery windows for reduced fees.
- Order groceries that are not heavily marked up, avoid specialty brands.
- Use a personal email or IP that has never been used with Instacart.
- Combine bulk orders to reduce the unit cost per item.
Don’t Miss Out on the $20 Grocery Delivery Deal
The Instacart $20 off first order coupon in 2025 is one of the strongest savings opportunities for new users. It’s a simple way to try Instacart, skip the store, and cut your first bill instantly, no subscription, no commitment, real savings.
With Instacart moving toward subscription based perks and rising service fees, this deal may disappear sooner than you think.
Claim $20 off your first grocery order with access to top stores like Costco and Sprouts, no membership needed, fast and affordable delivery to your door.
Act now before the offer expires in your area.